Best AI Tools for SEO in 2024

Do you want to drive organic traffic to your website? Organic traffic refers to people who find your website from an unpaid search engine link.

When a person searches a keyword phrase related to a topic of interest in a search engine like Google or Bing, the top-ranking websites connected to the keyword will be listed on the first page of the search engine results. That is where you will want your website to appear.

Search engine optimization (SEO) is the key to making that happen. An SEO strategy focuses on improving various aspects of your website to make it more receptive to search engine crawlers. Then, people can find your website when searching for a particular keyword phrase.

best AI tools for SEO
best AI tools for SEO


Here are some examples of SEO strategies for improving a website’s search engine ranking:

  • Add relevant keywords inside your webpage content
  • Delete or update inactive pages
  • Add videos and infographics
  • Create strong meta tags and descriptions in your HTML
  • Add backlinks to other high-ranking websites

All of this may seem overwhelming to you. If SEO marketing is not your skillset or consumes too much of your time, there is now an alternative way to work on your SEO faster and easier. It is called artificial intelligence tools.

Table of Contents

  1. SEMrush
  2. Serpstat
  3. Alli Al
  4. RankIQ
  5. Frase
  6. Diib
  7. Surfer SEO

The Top 7 AI Tools for SEO

AI tools for SEO utilize artificial intelligence technology to effectively automate content generation, search for high-performing keywords, competitor research, keyword rank tracking, search engine results position, backlink analysis, and AI-backed online ad optimization.

There are many AI tools for SEO purposes, but which ones are the best? Below are the top 7 AI tools for improving the SEO of your personal or company website.

1) SEMrush


SEMrush is an AI SEO tool that global businesses use to achieve the highest organic search rankings possible. SEMrush is a collection of over 50 AI tools for SEO and other purposes, including content marketing, social media marketing, PPC, and competitor research.

When you utilize the power of this tool, you’ll get to search through millions of different local and national keywords to find the highest-performing and most relevant keywords for your website. The AI system provides long-tail keywords, keyword difficulty scores, and search volume data.

The SEMrush Writing Assistant offers relevant keyword suggestions as you write content for your website. The recommendations include the content length, readability, and the amount of keyword usage.

There are so many ways to improve your website’s SEO with the help of SEMrush. It is the number one choice for many businesses worldwide. Now, let it be your top choice too.

Here is a summary of SEMrush’s features and benefits:

  • Use AI to search through millions of local and national keywords to find the most relevant ones
  • Conduct technical SEO audits
  • AI-based content creation
  • Analyse the backlink strength of your website
  • Discover your Search Engine Results Page (SERP) positions
  • Analyse your competitors’ websites

New users can get a 14-day free trial. After that, you can choose between three plans. The Pro Plan is $119.95/monthly, the Guru Plan is $229.95/monthly, and the Business Plan is $449.95/monthly.

2) Serpstat


Serpstat is an SEO platform offering all the best SEO tools, including an AI content creator and analyser. The other tools available perform backlink analysis, keyword research, SERP tracking, competitor analysis, page audit, market intelligence, and more.

Serpstat is a company started in Ukraine. In less than a decade, it is now one of the world’s most popular AI SEO tools. Some of its loyal customers include Uber, Samsung, Philips, Shopify, and Deloitte.

The AI content tools are the strongest. All you have to do is enter a keyword phrase into the AI Article Generation tool, and it will create an entire article based on it within seconds. Then you can use the Keyword Trends tool to find high-ranking keywords to add to the content.

Here is a summary of Serpstat’s features and benefits:

  • Keyword research for insights into long-tail keywords, location-based keywords, potential traffic scores, and search queries
  • Page analytics to track SERP ranking and competitors’ keyword rankings
  • Research competitors’ PPC advertising campaigns
  • Instant content creation

Serpstat is $69 for the Lite Plan, $149 for the Standard Plan, $299 for the Advanced Plan, and $499 for the Enterprise Plan.

3) Alli Al

Alli Al
Alli Al

Some of the best AI tools for SEO offer custom automation for tweaking the metadata of a webpage without needing to edit the coding yourself. Alli AI can help you perform these backend SEO enhancements with ease.

Alli Al automates and simplifies the process of adding link descriptions, meta tags, alt descriptions for images, and more. As a result, you will never have to look at another line of HTML coding again. It even has a link-building feature to help create more quality backlinks.

how to build links
how to build links


Here is a summary of Alli AI’s features and benefits:

  • AI insight reports with recommendations on enhancing your SEO strategy
  • Quickly tweak the SEO of any webpage
  • Optimise your content with relevant keywords
  • Link building tool examines larger websites in your niche and informs you of how to build links fast

New users get a free 10-day trial. After that, the price is $249/month for the Consultant Plan, $499/month for the Agency Plan, or $999/month for the Enterprise Plan.

4) RankIQ


RankIQ is the ideal AI tool for businesses or individuals that want to create high-ranking blog posts for their websites. The AI tool helps you optimise your blog content with suggestions on the most popular keywords to enter in the title and content of your posts.

Writing search-engine-optimized blog posts has never been easier. The AI Content Optimizer even helps you optimise your older blog posts to make them gain more organic traffic. You can save time by letting the tool do your keyword research.

Here is a summary of RankIQ’s features and benefits:

  • Optimise your new and existing blog post content and title
  • Check and verify the SERP rank of your blog pages
  • Find the leading and strongest SEO keywords in a given niche
  • Easy-to-use interface
  • Learn the estimated time to rank
  • Generate a comprehensive AI SEO report on your Google SERP rank

The Standard Plan for RankIQ costs $49 per month.

5) Frase


Frase is a sophisticated AI SEO tool that simplifies researching, writing, and optimising premium-quality website SEO content. It can save you hours analysing Google and Bing SERPs to see what your competition is doing because it’ll do that for you within seconds.

The research feature of the tool is extraordinary, as it can analyse the concepts, keywords, and headings used by your competitors and compile them together for you to use.

When you create content with the tool, the text editor feature lets you compare your writing to your competition. Then it will give you a list of search-friendly topics that are popular on Google and relevant to your content.

If any of your website’s pages lose their ranking on Google, the analytics feature will identify those pages and recommend you update them to improve their SEO.

Here is a summary of Frase’s features and benefits:

  • Fast and straightforward content research and optimisation
  • Learn about the SEO of your competition
  • Discover search engine-friendly topics for Google
  • Study content analytics for your webpages
  • Learn the search engine ranking of your webpages

New users can start a 5-day trial of Frase for $1. Then, if you want to continue your membership, it is $14.99 per month.

6) Diib


Diib is ideal for individuals who own one or more websites. This AI SEO tool provides fast insights into the SEO and traffic of your websites. Based on the results, you can automate the SEO to improve traffic and gain a higher SERP listing.

Diib lets you set custom traffic-building objectives and assists in achieving them. It can also analyse your website’s backlinks and keywords and compare them to your competition to see which ranks higher. Then it will recommend new content and keywords to improve your rank.

Here is a summary of Diib’s features and benefits:

  • Allows you to create a custom growth plan for your websites
  • Monitors your websites for issues, such as rank changes and webpage load speed issues
  • Continuously monitors your competition
  • Notifies you whenever it detects gaps in your SEO
  • Research keyword rankings

Diib has free and paid plans. The pro plan costs $7.99 per month if you wish to upgrade.

7) Surfer SEO

Surfer SEO
Surfer SEO

Surfer SEO is an effective AI SEO tool to increase your Google SERPs and boost organic traffic to your website. It can make SEO so much easier by researching high-ranking keywords and niches, recommending content topics, and giving insight into your website’s SEO status.

Based on the research, the tool can help you create high-ranking content using popular and relevant keywords. It also audits your webpage content to see if the SEO is lacking anywhere. Then it gives recommendations on how to improve it.

Here is a summary of Surfer SEO’s features and benefits:

  • Conduct fast keyword research to learn about the interests of your target audience
  • Easily edit your webpage content with better keywords
  • Conduct audits and optimise your existing web pages to improve SEO
  • Learn about your webpage keyword density, speed, and whether it has any missing backlinks

Surfer SEO has four paid plans available. The Basic Plan is $49/month, the Pro Plan is $99/month, the Business Plan is $199/month, and the Enterprise Plan has a custom price based on the number of people using the AI tool in your large organisation.


AI tools for SEO are changing the way businesses and entrepreneurs manage their website marketing practices. You no longer have to hire SEO professionals to manage your website’s SEO strategy. Instead, you can rely on the power of AI to do it for you.

Published: May 26, 2023Updated: June 06, 2024

Matt Robinson

Matt Robinson

Matt is an experienced technical writer and translator skilled in writing targeted texts for a variety of audiences. He has a diversified background, including social media management of various products. He is a data-driven strategist and a passionate story-teller. He posts about all social innovations and delivers high-quality research and content to our readers.


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