How to Become an Instagram Model: Take Your Social Media Game to the Next Level

Ever wondered if women like Kim Kardashian or Ariana Grande get money for all the sponsored posts they make? Of course, they do! Brands and big companies pay influencers for exposure, knowing this will help their products achieve a broad reach. So, how to become an Instagram model is one of the most asked questions for those who would like to follow this career path. Read the following tips and pieces of advice and start in 2023 with a new, profitable profession.

Table of Contents

  1. Become a Successful Model on Instagram Today
  2. Why Every Model Needs to Invest in Social Media
  3. How Much Does an Instagram Model Make?
  4. Is Being an Instagram Model a Real Job?

How to Become an Instagram Model and Get Paid in 2023

Instagram Model

Instagram is one of the most popular social networks today. This means that it poses a great chance to make money. One of the most profitable professions within this world is being a model. And the variety of these is a lot. Not only women can become one, but also men, and in different fields. From pets to home products to fashion, the options are endless. Thinking about this career path? Read these guidelines on how to become an Instagram model and get paid in 2023 and rock the virtual runways.

#1. Think About a Plan

The first thing to do, as in any business, is to think about one’s plan and goals. Without a good idea, it’s hard to get somewhere. And even harder to get paid good money for that. So, in the beginning, future Instagram models need to define their niche. Some great ideas are food, fashion, lifestyle, gaming, home improvement, traveling, but there are a hundred more!

Then, the other thing to do to become an Instagram model is to build up an audience. Without one, it’s hard to get a good sponsor.

#2. Come up With Some Kind of Portfolio

Well, when one desires to become an Instagram model and get paid, the process is different than in other cases. There will be no agent scouting or asking for a portfolio of photos to see. Yet, candidates should have some kind of visuals so that others get an idea of their style. At least ten photos should be added to the account. With those materials, it will be easier for both followers and agents to know if the person has talent. Just find a passion, start taking photos, edit them, use filters, and this model will be ready to go.

#3. Use it for Many Pages

Social media is endless today. Facebook, Pinterest, Twitter, the options are many. This also means that people can post content on a page but then promote it using another one because this helps. For example, Instagram has many functions, like posting a visual. And then share it on Facebook or even Tumblr with just a button. Another great idea is to make use of the bio and search for relevant terms and hashtags.

On the grey side, that part only allows for one URL. Yet, it’s possible to use software like LinkTree. This page can store even more links, so followers can access many profiles with just a click. The header might also include contact info. This way, if anyone is interested in the IG model, they can get in touch to get help.

#4. Brand Ambassadors Are Key

Brand Ambassadors Are Key

The number of followers is key when one would like to be paid for their social media channels. Kiley Jenner is one of the highest-paid figures in the field, and she has millions of fans. Of course, this does not mean that the only ones successful are the people with thousands of followers. The number can be a bit more modest. But if the fans are loyal, it will still be OK. The important thing is that they truly love the profile. And that they are willing to share it with other people.

Still, the number of fans is not the only thing that counts. Another crucial element is what experts call “engagement”. That is the number of people that interact with one’s account. From likes, comments, and reactions to videos, the options are many.

#5. Feel Your Followers

Uploading content is not the same as becoming a model. Yes, the quality of the photos should be high. But this does not mean that hundreds of people will come running to follow the profile. That’s not the case. These users will want the owner of the account to interact with them. To answer their questions, to comment on their reactions. That’s what’s needed to achieve success here.

  • Nobody likes to feel they are random numbers on the site. Instead, make them feel comfortable. Listening to their suggestions usually helps. Carrying out polls, for example, is a great idea. So, the influencer will know what their fans are looking for. This is one of the most important steps for the ones who would like to become an Instagram model.
  • Live sessions are also good to connect with those who wish to say something.
  • Or giveaways. This way, followers will feel they matter. At the same time, the owner of the profile will get more and more reach because the current fans will share the content with their friends and connections.
  • In any case, set the terms and rules, so there are no misunderstandings. Some ideas might be to tag the profile, to share it in Stories, to comment tagging friends, etc.

#6. Collaboration Is Important

Collaboration Is Important

Connect With Other Models

Still, wondering how to be an Instagram model? It’s always a good idea to reach out to other women in the same situation to collaborate. How? Well, by meetups to take some pics together. Another way is to make a Live session where they can interact with their audience together and gain more reach.

Get in Touch With Photographers

Reaching out to interested photographers is also a nice idea. For instance, the Instagram model might suggest making a video session or a photoshoot for exposure. Those who want to get paid, instead, can ask for a lower price. Or can ask for a good photographer who’s not so well-known to share their work using Stories or the post, by tagging them.

All in all, there are different strategies that can make one’s network grow. In particular, if they wish to become an Instagram model and get paid. Partnering with others doing the same is always important. It will give an open mind and new ideas to apply in social media.

#7. Don’t Forget About Stories

No doubt, images are the stars of the app. But, in the last few years, another protagonist appeared here: Stories. Stats prove this point. Almost 22% of users wouldn’t even like to scroll down the feed. They prefer to watch Stories first.

Yet, these photos can be used to promote other posts. For example, famous Instagrammers in the field of beauty usually make how-to videos or tutorials. Sharing backstages can also be interesting to fans.

Reasons Why You Should Step up Social Media Game

Social Media Game

Today, even face-to-face models are starting to be asked about their Instagram handles. This means that agencies and photographers are always scouting talent using social media networks. That is why it’s a wise move to step up the game and come up with good content to upload at all times. Let’s take a look at some of the reasons why this is crucial in one’s career.

There Are Always New Opportunities

As stated above, one’s social profile is today seen as a professional book. Anyone who enters the account should get the vibes of it and recognize the design, colors, concepts, and overall branding. Why? Because agents and companies are always scouting and looking for fresh talents. For that, they visit pages with a lot of followers. Or suggestions with connections.

Whole New Income

Influencer marketing today can bring more revenue to one’s pockets. Only in 2018, brands spent more than 1 billion dollars in that industry. So, Instagram models may want to consider that source of revenue to sponsor their content. Cara Delevigne, for example, makes from $20,000 to $50,000 per post, depending on the company that pays for that.

Consider a Global Audience

Those who want to become models should consider that today, there are countless options outside the USA, and this can be used with hashtags. Asia, for example, has millions of users signed up who search for more content. And new talents, too. So, the posts and photos should be varied enough to interest a wide range of people. For instance, Gisele Bundchen is not from the USA. Still, she was scouted by a talent seeker who wanted international Instagram models.

FAQ Section

How Much Does an Instagram Model Make?

Of course, it depends on the type of modeling. Top-tier women, like Kim Kardashian or Cara Delevigne, make millions a year without work, only with their photos. This happens because they represent big brands and are great influencers. But, on average, an IG model with more than 1 million followers gets between 15-20 thousand dollars a month.

Is Being an Instagram Model a Real Job?

Yes, it’s a real profession. Today, many women decide to choose that career path. Of course, there are a lot of elements to consider to start one. The first thing is to become an influencer. And know what the audiences want to see when they look at one’s account. The other crucial element is to have a knack for design, color palettes, and good photography. With that in mind, it’s possible to learn more about modeling and launch a new career.

What Is an Instagram Girl?

This is the same as an Instagram model. These girls make money out of their posts every day by getting more and more followers and engagement. Some of their tools to earn money include professional photos, videos, and promotions. The main idea is to become more famous by making partners and fans.

Who is the Biggest Instagram Model?

There are many Instagram models with success today. The one who’s considered to be the queen is Kylie Jenner, with almost 130 million fans. Then, her sister follows:

  1. Kendall Jenner, 105m.
  2. Gigi Hadid, 46.8m.
  3. Cara Delevingne, 41.6m.
  4. Chrissy Teigen, 23.4m.
  5. Bella Hadid, 23.4m.
  6. Emily Ratajkowski, 22.1m.
  7. Gisele Bundchen, 15.3m.

What Do Instagram Models Do for a Living?

They build new audiences every day, they post content, and they get paid by companies. These businesses need to advertise their products and services to a large fanbase. And these women or men can provide them on this social network.

Do These Models Get Paid by Instagram?

No, not by the app. Instead, they get their money from different companies. Or even by other partners or brands who want them to promote their products or services. As many of these Instagram models have a lot of fans, they know for sure that a big audience is going to see these images. One of the sponsors of Kylie Jenner, for example, is Puma.

Rock the Virtual Runways

Indeed, it’s a long way on how to become an Instagram model. It’s not as easy as getting thousands of followers: women will have to display an array of skills and tactics to become famous. Turning a hobby into a profession takes time and effort every day, but the results are worth it. Consider the tips above and connect with the public, partners, and photographers to rock this social network. What about you? In which niche would you like to succeed?

Published: November 09, 2020Updated: November 09, 2020

Linda Andress

Linda Andress

Linda’s passion is turning ideas into a successful copy. She has worked for more than eight years in the publishing industry, providing unique and varied writings. She has experience in successfully implementing PR strategies and organization, including events and meetings (congresses, industry symposiums, and training workshops). When she’s not working, she’s reading (probably 3-4 books at a time), shopping for hours in bookstores and comic book stores, playing video games or volleyball, or spending time with her family, including her two dogs, Mickey and Pete.


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