Link Building Complete Guide in 2024 & Best Service Providers

Almost everyone on Earth is now connected online. That’s why we often turn to the magical world of the internet for answers to all our needs.

However, with over a billion websites, search engines must shoulder the task of trying to deliver the best websites that fit the user’s needs.

On the other hand, websites must compete to be favorable to search engines. That’s what we’re here to talk about.

We’ve come up with the best link building guide you will ever find out there. On top of that, we’ll show you where to get these services.

What Is Link Building?

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First, let’s determine what link building is in the first place. Basically, it’s the process of integrating one-way hyperlinks or “backlinks” to a webpage.

There are numerous link building strategies that companies use. The most common ones are content marketing, email outreach, the creation of useful tools, and broken link building.

Content Marketing

Content marketing is an umbrella term for many methods of building links. However, we’re talking about the oldest and perhaps simplest method: guest blogging.

Basically, you create guest posts about other sites, which they will then publish. In exchange, you can hyperlink your web page to the blog.

Of course, you should write about other websites related to your niche. This way, you can still target your audience.

For instance, if your niche is cosmetics, creating guest posts for a sports website would probably be ineffective.

Email Outreach

Email outreach marketing is almost as good as guest blogging mainly because of one important aspect: you get to choose your audience.

As the name suggests, this marketing method is done by reaching out to relevant people in your niche and basically letting them know that you exist.

To use email outreach in a link building campaign, you first need something to catch their attention. Instead of writing blogs and other content, you must introduce them directly to your service, brand, or product.

This will function as your anchor text, where you can then redirect them to your web page and what you offer.

The problem now is where you get these people’s emails in your niche. Well, you can encourage them to provide their emails to you.

Most websites offer something for free, like eBooks or discount coupons, in exchange for a visitor’s email. You can then create an inventory of these emails and use them on your link building campaigns.

However, you want to make sure that they have the option to opt out of it. Otherwise, this link building method might be counterproductive as you’ll be driving them away.

Broken Link Building

A broken link is exactly what the name suggests; it’s a link that’s not working. You see, not all links on a web page will always work.

Sometimes, the linking page is either removed from the website or the website itself just ceases to exist. As a result, clicking the broken links will lead nowhere or display an error message.

So, how do you use this to your advantage? All you need are three relatively easy steps:

  1. Find a broken link (that’s related to your niche)
  2. Create content related to the broken link
  3. Ask the website to use your content as the linking page

Okay. It may not seem as “easy” as it looks because you have to create content just for a single link placement.

Well, that’s not really the case. You can utilize a software program or a third-party service provider that can determine how many web pages actually use this resource page.

Sometimes, you’ll find that a dozen more links use this dead resource. Thus, you can also ask these other websites to use your content on their linking pages.

Link Reclamation

Link reclamation is almost like broken link building, except that you already have a linking page. It just so happened that the link embedded in the content got removed.

One of the common reasons for this is content updates. Some websites revamp and rewrite their content to improve their organic traffic.

Unfortunately, a common byproduct of this process is the removal of one or all backlinks, which can sometimes include your content.

You can indeed reverse this effect by creating new links on other pages or your own site. However, creating new links is more challenging than reclaiming old ones.

To reclaim old links, you need helpful resources like a software program or a third-party service provider. These tools will allow you to scan through millions of web pages and filter the ones where your content is mentioned but is not linked to your website.

Through this method, you can probably get over 100 linking pages. You can then reach out to the website and ask them to reinstate your resource pages to their content.

Paid Promotion

Sometimes, instead of losing links, there are just some tools, blog posts, and tutorials that were written or created without a resource page. This is called “link worthy content” or a “linkable asset.”

You can then use these pieces of content for resource page link building. Since you already have a linkable asset, the only thing left for you to do is to reach the supposed target market.

Instead of cherry-picking your audience, you can try to deliver the content to a wider target and hope that some of them will resonate with your niche.

This is basically what paid promotion does. You can do this by utilizing the advertising programs offered by various social media networks and other sites.

Sometimes, a few hundred dollars is more than enough to generate leads. On the other hand, you can also try to start small.

Test out a network’s promotion strategies by subscribing to cheaper packages that are around $50 or less.

If it’s promising, that’s when you switch to better packages that have wider reaches or longer timespans. Nonetheless, even without paid promotion, you can still use social media for marketing your brand.

What’s Link Building For?

If you ask any other website owners how to be successful, they’d probably ask you one simple question, “How much time have you spent on link building?”

You see, high quality links bring you all sorts of benefits that can only push your website to the top of the game. Here are some reasons why you should utilize common link building strategies:

Search Engine Optimization

Aside from using various SEO tools, you should also focus on link building for SEO. Half of Google’s PageRank algorithm alone is composed of search engine optimization.

That’s also why 94% of marketing experts believe this will continue to be a major factor in Google’s SEO algorithm. In fact, it’s almost impossible to reach the first page results of Google or other search engines if you don’t know how to generate links.

Even if you come up with the most informative blog post, you won’t rank higher than your competitors if you don’t build links.

Of course, you should also employ techniques that improve link quality. Spammy link building techniques will be counterproductive to your efforts.


Link building is perhaps one of the few areas where riding on the reputation of trusted websites is not frowned upon. The truth is, when you use their content for reference, you improve your own website’s domain authority.

Google algorithm uses authority to rank its search results. If multiple high quality links point to your website, the more favorable you become to Google’s SEO ranking.

The same goes for content creation. Using fewer high quality backlinks is always better than using numerous low quality links. Readers will also trust your content when you use links to support your statements.

Increase Web Traffic


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Link building tactics increase exposure. There’s no two ways about it. This applies when you attract links from other websites.

When they link to your content, readers can easily click the hyperlink and be redirected to your website. Thus, increasing web traffic.

However, keep in mind that this also relates to internal links. If you link one resource page to another resource page, you get to keep a reader browsing on your website.

These are always great indicators of a healthy link profile.

More Sales and Revenue

As a general law of the online business industry, increased web traffic translates to better sales and revenue.

Obviously, attracting one reader does not necessarily mean you also attract one buying customer or client. However, attracting thousands of website visitors significantly increases the opportunity to make a sale.

Niche Collaboration

You don’t just attract visitors when you get more popular but also other brands within your niche.

Your link popularity establishes your name in the industry, and other brands will be encouraged to collaborate with you. This increases your opportunity to open up more avenues for generating revenue.

Brand Voice

Any brand within any industry wants to be at the forefront. When you talk about smartphones, you think of Apple. When you talk about electric vehicles, you think of Tesla.

These are the leaders of their own niches, and that’s what you want for your website. Your link building efforts will get you to this point.

When you become a brand leader, you become the industry’s voice. Upon reaching that point, readers and competitors will see you as an authority.

Continuous Referral Traffic

When you generate a permanent link from other prominent websites, you also generate continuous traffic from just one single link.

As long as the resource page is active and people continue to visit that particular linked page, you also attract more visitors to your site. That’s one of the advantages of a good link building strategy.

When you run ads on a platform, the traffic stops once the advertisement has run its course. However, because a resource page stays online for longer periods, sometimes for decades, you get traffic for as long as it’s there.

Now, imagine if you have numerous links from countless websites. You may not even have to worry about running advertisements to generate traffic.

Nonetheless, we still recommend that you employ both strategies for traffic and lead generation, especially since you can advertise on Facebook.

Best Link Building Service Providers

Now that we know how important link building is in guaranteeing the success of your website, it’s time to take action. We’ve gathered some of the best link building service providers to get you started.

Agency NameBest ForCost
RankwiselyCustomized link building campaign for small businesses to large enterprisesCustom
Siege MediaManual outreach link building through content creationCustom
Fat JoeAffordable link building strategies$55 to $75 per placement
From The FutureHigh-quality links and press syndication$7,000 per month
HigherVisibilityBroken link campaigns and PR pitchesCustom
WhitesparkLocal citation service$4 to $5 per citation
Page One PowerCustomized campaigns$3,500 per month
SEO BuilderManual local citations and social profiles$45 to $75
RhinoRankCurated linksFrom $35
SearcharooTier 2 linksFrom $20


If you ever want to generate over $100 million in revenue through SEO strategies, look no further than They’re a complete SEO service agency that guarantees online growth.

First, they conduct an SEO audit and determine the appropriate steps to gain a higher SEO rank. Their entire process and service are composed of three major components; keyword research, on-page SEO service, and link building service.

Rankwisely employs an AI-driven keyword research technique to gather useful data and analytics from modern search engine algorithms. This gives you a more sustainable SERP ranking and ensures you are ahead of your competitors.

Rankwisely is also a reputable name when it comes to on-page SEO services. This agency understands what search engines are looking for.

That’s why its team of SEO experts can carefully craft result-driven SEO content that allows you to achieve a higher search result ranking. However, what really secured Rankwisely’s spot on the map is its link building service.

Its streamlined service is catered in such a way that you don’t have to worry about any part of the campaign.

Rankwisely is highly efficient in identifying target websites, reaching out to editors, and pitching article ideas that guarantee a link’s position. That’s also how Rankwisely was able to secure countless links to numerous resource pages for their clients.

One of the best things about Rankwisely is that its services are not confined to a single niche. You can maximize Rankwisely’s efficiency to build links in industries like SaaS, fashion, healthcare, technology, eCommerce, pet, gaming, and more.

Cost: Custom

Since Rankwisely’s link building service is tailored according to the client’s needs, the total cost may also vary. Nonetheless, Rankwisely builds the program according to your budget per campaign.

There are three budget ranges available on their form:

  • $5,000 to $10,000
  • $10,000 to $20,000
  • Above $20,000

You can then input your contact details on the same form. This will be used to contact you to discuss the campaign.

Whatever your budget is, their Manual Plans include NoFollow and DoFollow links, quality content, high-quality websites, 100% manual outreach, over 10M organic traffic, and more.

2. Siege Media

If you want your content marketing strategy to focus heavily on SEO, Siege Media is the way to go. This agency is exceptional when it comes to content link building.

Upon availing of its services, Siege Media provides you with a special team to work on your website. The analysts in this team conduct keyword research while the writers produce on-point and high-quality content that align with your brand.

After content creation, Siege Media will forward it to various websites for link opportunities.

Since Siege Media is already an established name in the industry, editors, webmasters, and journalists will quickly publish them with your links.

One common problem in the SEO industry is that most agencies will settle with providing one-and-done traffic to their clients. It means they’d create one or two pieces of content that can generate traffic.

While there’s nothing wrong with that, the problem becomes consistency. It would be better for your website if you’re generating traffic not just with one or two articles but with several, if not all.

Siege Media does this for you. The agency will develop and execute different link building strategies that continue to gain links even after the campaign is done. This ensures that your content continues to be competitive in SEO rankings in the future.

Cost: Custom

If you want to know how much Siege Media charges its customers, you’d have to contact them through email or phone. Most of their link building strategies are tailored to a website’s specific needs, which means the cost may vary from one client to another.

Nonetheless, the average cost of Siege Media’s services is around $975 a month. This number may seem rather pricey.

However, if you consider the fact that the agency covers all bases and you’d be able to continue generating links after the campaign, it’s all worth it.

Nonetheless, it’s important to note that Siege Media does not set a specific link quantity per month. The team will instead provide you with what you can expect from the service since they first have to identify the complexity of the content they need to produce.

3. Fat Joe

Fat Joe is one of the most popular names in the link building industry. Most of their services are done for you, which means they’re all tailored to your needs.

Its main focus is blog outreach, infographics, and local citation, but it also extends its services to other link building campaigns.

Fat Joe is ideal for startups and small businesses looking to improve their link building purposes. That’s mainly because you can order links from Fat Joe without worrying about monthly commitments.

Once you’ve placed your order, you check your account through Fat Joe’s website. This will keep you updated regarding the status of your link building campaign.

If you are handling an agency andwant to offer backlink services to your clients, Fat Joe has got your back.

If you don’t have the resources yet for backlink services, Fat Joe offers a white label feature that allows you to sell this to your partners.

It’s a one-stop shop for most of your link building needs. However, its quality can sometimes fall below average.

That’s because their link attributes are sometimes not up to standards. The low-quality vetting process and poor metrics in determining site profiles are to blame.

Cost: $55 to $75 per placement

Fat Joe is relatively affordable, and since the cost of its services is rated per link placement, you can try them out first and see if they fit your needs.

On average, one placement costs around $55 to $75. This includes a 500-word article that links to your website.

You can modify the length of the content to fit your site’s theme better, but this often incurs additional fees.

You can also inform Fat Joe what the anchor text is. However, Fat Joe still reserves the final say in it since they need to ensure it fits the content.

Generally, Fat Joe completes the order 14 days after placement. Expediting it will also incur additional fees.

Nonetheless, Fat Joe offers a discount for bulk orders.

4. From The Future

From The Future is a marketing agency that has helped countless brands grow in the digital world through customer acquisition. In terms of SEO, From The Future develops client-tailored solutions that aim to boost traffic to their websites.

One of these solutions is link building. From The Future’s analysts identify links for outreach campaigns. The agency also handles the distribution process.

The first step of From The Future’s process is keyword research combined with link analysis. Through this, the agency can draw out the appropriate strategy to employ in the campaign.

From The Future’s team will then search link prospects and ensure that they meet the standards of Google. This step guarantees that all backlinks are white hat and natural.

From The Future will then provide the correct value proposition of the links and determine the appropriate pitches that complement your campaign.

The best part about this is that From The Future tests them out first to determine which link type will yield more traffic.

More often than not, From The Future employs a broken link building campaign since unlinked mentions often perform better in SEO. Nonetheless, From The Future also utilizes sponsorships, guest posts, and resource page link building if they would seem to work great for your campaign.

On top of this, From The Future provides you with all the data you will need for your future campaigns. They do this by sending you a monthly report that indicates the links that the agency has acquired.

Moreover, the report also includes SEO metrics and expected traffic based on the campaign’s success.

Cost: $7,000 a month

Basically, everything you will need to boost online traffic is provided by From The Future. That’s why it’s not surprising to find that their services come with a rather shiny price tag.

Don’t worry. We know we’ve only mentioned the link building service of From The Future, but they do more than that.

The $7,000 price tag is an estimation of the agency’s all-around service. It means paying for the full service will also give you access to this agency’s features and benefits.

Nonetheless, if you’re only interested in link building, From The Future may send you a lower bill than this. We suggest you fill out From The Future’s form to receive an accurate quote for the services you wish to utilize for your website’s online growth.

5. HigherVisibility

You don’t often find the name HigherVisibility in “best link building services” articles, but it’s actually an excellent provider.

This agency utilizes different digital marketing approaches that ensure their clients a top spot in their industries. In fact, HigherVisibility won a Landy Award for the Best SEO Agency in 2017-18. Ergo, you can’t expect subpar quality when they finish a job.

One of the most powerful approaches that HigherVisibility use is link building through link acquisition from prominent sites in your industry. This increases your site’s credibility and improves your authority, which, as we know, is one of the most effective ways to optimize your website for Google.

HigherVisibility is one of those agencies that value transparency. Aside from ranking you higher in search results, they will also send you a monthly report about the campaign.

If you’re using other approaches to establish your name in your industry, you can use their monthly reports to improve your techniques.

HigherVisibility does not just value you but also Google’s algorithm. That’s why they only use Google-compliant links.

This ensures that your SERP ranking is not just long-term but also sustainable. They’re well aware that spammy links and risky tactics can lead to penalization.

Thus, if you want a link building service provider that works efficiently within the guidelines of Google, HigherVisibility is the safest route to take.

Cost: Custom

We couldn’t find an accurate price range for HigherVisbility’s services. Nonetheless, you can immediately schedule a consultation when you visit their website.

On the other hand, you can also fill out their form. You can find this at the bottom of the web page. Any of these methods will provide you with at least an estimate of the agency’s monthly bill.

6. Whitespark

Whitespark aims to improve the online performance of local businesses through organic growth.

Basically, this agency provides its clients with various resources and tools to establish their names in their respective industries. You can find these tools in the website’s Citation Building Services.

One thing to keep in mind is that “citation building” is quite different from “link building.” As we already know, link building is about creating backlinks from a reputable website.

On the other hand, “citation building” is about increasing the influence of your website in “local searches.” This is achieved by observing NAP (Name, Address, and Phone Number) consistency from different online sites.

If you can utilize this successfully, you increase your site’s visibility within Google’s local 3-pack. This includes all the details regarding your company.

This allows you to further improve your link building campaign by ensuring that you also cover local citations.

To start with this service, Whitespark will ask for and review relevant information about your business. Then, the team will utilize its Local Citation Finder and compare it with relevant online listings. The main purpose of this is to identify NAP inconsistencies.

Whitespark will then produce a comprehensive list of local citations from which you can enter your NAP. Additionally, Whitespark updates old listings to include the NAP you provide them with.

Upon completion, the agency will send you a report of all the citations they were able to build. This also includes login details about the sites that now include your NAP.

Cost: $4 to $5 per citation

Whitespark is relatively cheap. For generic citations and citations in different national business directories, they only charge $4.

On the other hand, local directory citations will cost you around $5. Whitespark also allows you to send specific sites where you want to receive citations.

If you don’t or can’t provide them with this, they will browse their database to find the best business listing sites where you can generate more traffic. Keep in mind that Whitespark is only efficient for local campaigns, which is also why it’s significantly more affordable than other service providers.

7. Page One Power

Page One Power is arguably one of the best sites you can go to if you have a custom order. This agency understands that every site has specific needs. That’s why instead of capitalizing on a “one-size-fits-all” solution for building links, Page One Power “collaborates” with you and brings you in on the process.

Don’t worry. They will still be the ones to produce the best strategy in link acquisition. It just needs your input on what problems you wish to solve.

The best thing about this type of approach is that the content produced by the agency is backed by extensive research. By deeply understanding the client’s niche, Page One Power crafts top-notch content that authoritative sites would want to use as resource pages.

Page One Power will schedule a consultation with you to gain a better understanding of your site’s current performance and what it needs to achieve.

This is the level of commitment that Page One Power showcases. After determining your site’s goal, they will provide you with a personalized quote for the campaign.

Page One Power even goes so far as to assign a Project Manager to oversee your campaign. You can get in touch with them if you want to discuss specific details about the project.

Cost: $3,500 a month

The method above is just the basic link building package offered by Page One Power, and it will cost you around $3,500 per month. However, Page One Power only offers this package if you can sign a three-month contract.

Furthermore, if you want to see the actual results of this type of campaign, Page One Power suggests that you utilize their services for a minimum of six months. That’s because organic growth statistics will not be reliable unless you see how they play out for at least half a year.

Nonetheless, Page One Power can also customize its packages based on your allotted budget for the campaign.

However, we assure you that you’d get the best results if you opt for their pre-calibrated packages since Page One Power prefers clients who want a one-stop solution to link building.

8. SEO Builder

If you want to combine your link building strategies with local citations, you can also try SEO Builder. This agency specializes in manual citations and building social profiles in your local community.

Cost: $45 to $175

The best thing about SEO Builder is that despite being relatively more affordable than competitors, the quality of its service is unparalleled.

SEO Builder offers a Monthly Citation Service for $45 per month. This can provide up to 25 backlinks to generic, geo, and niche sites.

On the other hand, you can opt for its citation packages. The Small Citation Package costs $60 and generates around 35 backlinks to various websites. Additionally, the Large Citation Package costs $175 and generates 135 backlinks to relevant websites in your niche.

You will probably only need 35 to 75 citations from SEO Builder to improve your website traffic. That’s because most of these links are of high quality, which means their indexing rates are also incredibly high.

SEO Builder employs a one-of-a-kind indexing formula that allows you to track your order live and for free. It’s also worth noting that SEO Builder’s customer service is unlike any other. On top of that, SEO Builder offers free citation audits on all of its packages.

9. RhinoRank

If you’re looking for a foolproof method to build links, why not just create backlinks to existing web pages that are already gaining relatively high traffic?

That’s what RhinoRank is good at; its link building services are relatively cheap but absolutely effective.

RhinoRank has one of the biggest databases in the industry, allowing them to find niche-related content to insert a contextual backlink to your website.

The best part about this is that most of these niche-related web pages are already indexed by Google as actively resonating. This means that the linked page is relatively high in SEO rankings, allowing you to reach a wider market with minimal effort.

Nonetheless, RhinoRank also offers guest posts if you don’t have the resources yet to build links.

Despite being based in the United Kingdom, RhinoRank accommodates clients from all over the world. In fact, it’s one of the few services that accept an anchor text in any language.

Cost: Starting From $35

RhinoRank is probably the most affordable link building service in the industry. The price depends on the number of links you want to generate.

Nonetheless, you can easily strike a deal with RhinoRank for as little as $35. The best thing about it is that you already know it’s a high quality link.

On other hand, if you want to avail of RhinoRank’s guest post service, the prices start at $75 for a DA10+, 500-word, hand-written article.

RhinoRank is well-received by thousands of website owners because they’re quite flexible. They’d love to know what your budget is and work from there. They’re also the best website to turn to if you’re working within constricted deadlines.

10. Searcharoo

Searcharoo was almost a dying agency at one point. However, a new partner was added to the team about two years ago.

As a result, its services have improved massively, allowing the agency to come back from the dead and gain more clients than ever before.

Searcharoo offers seven different strategies to improve your website’s online performance, all of which are focused on link building. First, the agency utilizes a manual outreach strategy to come up with topically relevant links. You can also order various SEO services to reach your target audience.

Seacharoo is also capable of inserting backlinks to existing content. On the other hand, you can also order your own content to improve your site’s resources.

Perhaps what really popularized Searcharoo, especially recently, is its tier 2 links. This allows you to upgrade your main URLs, which is essential for rank improvement.

With a superb team of marketing specialists, Searcharoo sits on top of 30 years of SEO and marketing experience, so you know you’re in good hands.

More than making money, this team is dedicated to providing clients with high-quality content and premium links for affordable prices. In fact, Searcharoo offers a 100% free strategy call. All you need to do is visit their website and book a time slot.

Searcharoo also values transparency, which is why they’ll provide you with a complete list of all the links they were able to build for you.

Cost: Starting From $20

Surprisingly, the upscale in service quality is inversely proportional to its cost. Searcharoo will only charge you $20 for a contextual, relevant, curated link.

On the other hand, its Editorial Backlink Packages range from $1,000 to $4,500. This includes DR30+ links, DR45+ links, DoFollow links, and pre-approval links.

The more expensive packages will also include DR60+ links and anchor text analysis. However, links related to crypto, finance, and gambling incur an additional $40 a pop.

You can also avail of its Guest Post Link Packages which range from $1,000 to $4,500. Naturally, you get to save more if you buy bigger packages.

What to Look for in a Link Building Agency

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We don’t want you to hire a link building agency, receive an ineffective campaign, and think to yourself that this method of generating traffic is a complete waste of resources.

That’s why in this link building guide, we listed down the most important aspects you should look for in an agency to ensure you get your money’s worth.


It doesn’t matter how established a link building agency is. If they don’t value transparency, you shouldn’t consider a partnership with them.

A link building agency must share its strategies, findings, and data with you. That’s how you know they’re working to improve your website.

Besides, if an agency can really deliver favorable results, what’s the point of hiding them from you?

An excellent link building agency will instantly answer your queries and communicate regularly with you. That’s how you know they’re not breaching their contract with you and are on their way to reaching the target.

No Promises of Instant Output

If a link building agency promises that it’d get you to the first page of Google’s search engine results in a week, you better start looking somewhere else. It’s virtually impossible to outrank your competitors with a new piece of content in a month, let alone a week.

This is simply a marketing tactic to attract you into hiring them. You have to consider that you’re competing with web pages that have been in the top results for years.

It’s better to employ the services of an agency that’s upfront about the campaign than an agency that promises instant results. It’s also why some agencies require that your contract with them is at least three months long.

It’s just difficult to measure the effectiveness of a link building campaign in just several weeks. It requires effort and multiple hit-or-miss methods to ensure you’re on the right track.

Clear and Realistic Goal

Link building has its own flaws, no matter how well-crafted the strategy is. Any professional link building agency is well aware of this.

That’s why you should only build a partnership with an agency that knows its capacity and can provide you with a realistic goal.

If the agency knows what it’s doing, it will continuously strive and dedicate its resources to achieve the goal it has set for you.

Will Disagree With You (If Necessary)

A professional link building agency is excellent at generating backlinks. At the same time, a business owner like yourself is excellent at entrepreneurship.

You wouldn’t want to receive advice on how to run a business from a link building expert, would you?

That’s why you should respect agencies that disagree with you instead of being offended. If you come up with a strategy and they determine it’s ineffective, it means they already know its flaws.

An agency worth its salt will provide you with honest feedback, regardless of whether or not it makes you uncomfortable. That’s because, at the end of the day, the agency is putting its name on the line.

It means they’re more focused on the benefits of an appropriate strategy instead of rubbing elbows with you. In other words, they’d rather deliver satisfying results and keep their partnership with you.


Not every single strategy in a link building campaign will be successful. As we’ve mentioned, sometimes, it’s just a case of hit-or-miss.

A link building agency would have to test out different methods first to determine which ones work and which ones don’t.

When a strategy doesn’t work, a reputable link building agency will acknowledge its mistake and hold itself accountable. After this, they will devise a new technique to finally land on one that works and help your site recover from any previous mistake.

How to Safely Build Backlinks

If you wish to build your own backlinks, you should be able to do it naturally and safely. Otherwise, Google or other search engines will flag your content and penalize your site.

Despite having one of the most advanced AI algorithms, Google still utilizes manual reviewers to inspect your domain and identify whether or not your content (and links) are natural.

Here are some safety tips on how you can avoid getting on the bad side of search engines:

1. Determine the Number of Backlinks You Need

The first thing you need to do is to determine the number of backlinks you need. Keep in mind that the number of backlinks is more important than targeting the right keywords.

If you don’t follow this step, you might end up targeting keywords that are almost impossible to get you to the top results. You can use multiple tools to find out how many backlinks you need.

For instance, Ahrefs Keyword Explorer provides you with an estimated number of links to guarantee a spot in the top 10 websites for a certain keyword.

Determining the number of backlinks you need will also allow you to estimate how much you need to spend for your link building campaign.

2. Compare Link Authority

Aside from the number of links, you should also determine their quality. You need more than quantity to help you outrank your competitors.

Hence, you should figure out your top five competitors in your niche and examine their link profiles.

Look through their backlinks and their authority based on the DR or Domain Rating. After careful examination, you should be able to draw out what you need to improve.

3. Optimize Anchor Texts

Optimizing your anchor texts is a crucial part of link building. Your anchor text can make or break your campaign. Using the appropriate anchor text will increase your credibility and improve your ranking.

On the other hand, promotional anchor texts are flagged as spammy links and can get you penalized. To prevent this from happening, make sure that you never use the same anchor text twice.

The best strategy is to come up with several anchor texts and cycle them. Ensure you also use them only when it’s relevant and if the placement is natural.

4. Strategize

Buying links in bulk and producing numerous pieces of content in one go is considered by Google as a black hat SEO tactic. This can be counterproductive in your link building campaign.

Aside from losing your money to non-resonant links, you can also be penalized for suspicious activity. That’s why strategizing is an integral aspect of link building.

You should determine the optimal time to generate links. Your links or content should be random and stay within your niche. They should also appear natural.

That’s why agencies that utilize manual outreach are the best services in the industry.

5. Examine Link Quality

After building a backlink, you should make it a habit to check for its quality. During the first few weeks, you may not be able to see how it affects your website.

However, on the grand scale of your online performance, high-quality links should generate traffic to your resource pages.

You can do this by analyzing your online traffic data or by using an agency’s live tracker and monthly reports. There are also several rank-tracking software that allows you to analyze your current SERP standing.


Google serp


The Link Building Agency You Need

You need to consider several factors before you proceed with a partnership with a link building agency. Nonetheless, we strongly believe that Rankwisely is your best option if you’re trying to improve your site’s online traffic. That’s mainly because they handle everything you will ever need from the first step of the process up until the very end.

Rankwisely also tailors its services according to your budget range, which means it can accommodate small businesses and even large enterprises.

What we encourage you to do is to determine what your needs are. Are you building from scratch, or do you have a deep arsenal of resource pages?

Do you want to focus on broken link building strategies or do you want an agency to create content for your website as well?

Answering these questions will allow you to choose the most appropriate partner for your campaign.

FAQs About Buying Backlinks

Do you still have worries about buying backlinks after reading our  link building guide? Here are answers to some common questions to help you have peace of mind:

1. What is backlink buying?

Basically, buying backlinks means you’re paying a different website to hyperlink your own website to its content. Backlinks are integrated into different forms of content but more commonly in blogs, product reviews, guest posts, and sponsored posts.

2. What are the risks of buying backlinks?

It depends on the policies of a specific search engine. Google, for instance, penalizes websites that are proven to buy backlinks. Additionally, this practice may also damage your link profile.

There is also the risk of spending business resources on links that don’t generate traffic, sales, or any form of revenue.

3. What are the benefits of buying links?

There are numerous benefits to buying links. First, you can outrank competitors in your niche by utilizing high-quality and authoritative links.

You also get to improve your outreach efforts, website traffic, and overall SERP ranking on Google.

4. How to get natural backlinks?

If you don’t want to spend money, you can produce high-quality content that other websites within your niche would want to link to. On the other hand, you can also build a partnership with a link building agency that utilizes manual outreach.

5. What is manual outreach in link building?

Manual outreach link building basically means you or your agency is reaching out to various websites, asking them to create a backlink to your site. This is done through different methods, the most popular of which is guest posting.

Nonetheless, manual outreach link building can also be used on email, social media, or even comments on relevant forum posts.