The 6 Best Social Media Management Tools

Social Media Management

Managing multiple social media from multiple clients is no easy task as it requires time and a lot of organization. However, social media professionals can rely on a variety of free tools to make their routine easier, such as post-scheduling platforms.

When offered for free, these tools often have some limitations, but they greatly streamline the work of social media and help save resources for investing in other tools, such as social network reporting platforms.

New: Instagram now allows you to schedule posts without the need for a tool. Scheduling is done directly by the Facebook Creative Studio. We did a text and video tutorial explaining how to simply use Instagram scheduling.

How to schedule Instagram posts straight from the platform

Check out the list below that we made by indicating some free tools to schedule posts.

 1) Buffer

The free version of Buffer allows you to connect one type of account via social networks, such as a Facebook account, a Google+ account, an Instagram account, etc. Buffer is very didactic and intuitive, with an extension for Google Chrome, Firefox and Safari browsers that make the use of the software even faster.

Despite having a 10-post programming limit for almost all social networks, Buffer gives you the ability to track the performance of your content and is available for phones using iOS and Android operating systems.

Buffer was founded in 2010 by Leo Widrich and Joel Gascoigne. The paid version of Buffer offers more features and starts at $ 10 per month.

 2) Social Oomph

On the market since 2008, Social Oomph promises to increase your productivity on social networks, allowing you to program messages and posts, and monitor social networks to know what customers have been saying about your brand.

Previously, the company, which was named, was focused on Twitter solutions. With the transition and expansion of features, the Social Oomph now allows you to schedule and monitor posts on Facebook, Pinterest, LinkedIn, Tumblr etc, but the Twitter features are the ones that draw attention by their differential and are the only ones offered for free by the company.

The free version of Social Oomph lets you: plan tweets, track keywords, save draft posts, follow links, see mentions, retweets, etc.

The paid plans of Social Oomph offer more features and social networks to be monitored. If you want a more complete solution, the company offers a free trial for 14 days of use with all features (including those for Twitter) enabled.

 3) Social Pilot

Launched in 2014, Social Pilot is a very complete tool with very personalized plans. The free version of Social Pilot lets you connect up to 3 accounts, share a total of 10 posts per day, have 30 scheduled posts, shorten and monitor links, and more.

The most interesting thing about this tool is the possibility of adding your own watermark on the images you share on social networks. This is ideal for those who are starting now and do not have a strong visual identity yet, as well as for those who want to increase their brand’s reach on social media.

What strikes you about Social Pilot is that it supports 9 different social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Vk, Tumblr and Xing. It’s a shame that the free version allows only 3 accounts to be connected.

4) Everypost

With Everypost, in addition to scheduling publications, you can customize them and create visual content. In the free version of the platform, you can curate content, meaning you can gather relevant content from different media and sources and easily publish it across your social networks.

The paid version of Everypost, starting at $ 9 per month, has more features such as content recommendations according to your audience’s interests, ability to add a CTA button on Facebook posts and more.

In the free version of Everypost you can schedule 10 publications and soon the company plans to offer media analysis. Despite the limitations, the free version of Everypost is quite versatile as it is possible to schedule publications on all networks via smartphone, computer and tablet.

5) Latergram

Although also available for Twitter, Facebook and Pinterest, Latergram is often one of the most cited when it comes to scheduling Instagram posts. The platform allows all content to be previewed, generating a post calendar so you can better analyze the content distribution and also check on Instagram for example if the feed is harmonious.

In the free version of Latergram you can manage one profile per platform, enter one more person to help you handle posts, schedule 30 posts per month on Instagram, 50 on Twitter, 30 on Facebook, and 30 on Pinterest. Finally, this tool in its free version offers a basic level analysis for the user to follow the posts that performed well.

 6) TweetDeck

TweetDeck is a free tweet scheduling tool with advanced features that are ideal for those working specifically with Twitter. In addition to scheduling tweets, you can check post engagement, access direct messages, mentions, and other important functionalities.

The interface is friendly, and it’s easy to find your way around the features. It also offers a “smart scheduling” feature that analyzes your previous tweets and determines the best time to post your content.

The tool also allows you to monitor hashtags, create Twitter lists and track your brand’s mentions and retweets.

So, did you like the suggestions of free tools for scheduling posts? Be sure to tell us and suggest other tools to make this list even more complete!

Now that you are going to schedule posts for free, have you considered investing in a platform that generates professional reports for you to present the results of your work to your client in a didactic, simple and complete?