About HowSociable Follow @HowSociable
Over 250,000 brands measured
HowSociable has been providing a simple way for you to begin measuring your brand’s impact on the social web since 2008. We've measured over 250,000 brands while requiring zero configuration on the part of our users and only a few seconds wait while we analyse a brand's presence to calculate initial scores.
Magnitude Score
HowSociable's magnitude score provides an indication of the level of activity around a brand during a given week. The range is from 0 to 10. A score of zero means there is zero or near zero activity for the brand. A score of 10 means the brand has practically saturated the social web and will likely be recognized by everyone that uses it.
Calculation
We calculate the magnitude score by taking a sample of one week's activity across the social web and analyzing it to find out what portion of the activity references a brand. We score the activity on a magnitude scale to ensure most brands can be compared relative to each other. Huge global brands or big news events typically have tens or hundreds of thousands of times the activity of small local businesses or individuals.
We're constantly working to improve the accuracy of the scores and we hope you'll agree that they already provide a good reflection of "how sociable" most brands are.
36 Social Site Metrics
We look deeper into the score by analyzing a sample of the activity on up to 36 popular websites. This allows you to identify your brand's strengths and weaknesses, set goals and measure improvements. Sites we cover include:
Data Sources
We collect data directly from many of the 36 sites we provide metrics for and also make use of the services of: DataSift, Topsy and Yahoo BOSS.
Historical Data
We can provide access to data for many brands dating back to our launch in May 2008. Historical data is more expensive and less accurate than live data, so if the impact your brand is having on the social web is important to you, we recommend you start following a brand using one of our professional plans well before the start of a campaign. Email us for a quote: hello@inuda.com
HowSociable Pro
We launched HowSociable Pro in 2011, a premium service that enables you to learn more about your brand's impact on the social web by comparing brands, viewing high impact mentions, measuring all 36 site metrics, loading historical data and more.
Jonathan Markwell Founder
As the UK's first Twitter user and the founder of The Skiff, a coworking space that has become the hub of Brighton's technology community, Jonathan is a software engineer who's passionate about social media and community building.
Jonathan first gained an appreciation for the importance of brands and online marketing while working at American Express and studying Human Centred Computer Systems at the University of Sussex in 2004. He's been working almost exclusively on social media projects since 2006, building his first Facebook and Twitter applications in 2007 and launching the worlds first Twitter developer events, DevNest, in 2009. Jonathan believes startups built on new technologies are the best way to create wealth and change the world. Having seen the messy insides of dozens startups of all shapes and sizes, he has recently become an advocate of Lean Startup techniques.
HowSociable is the most popular of over 50 web and mobile applications that Jonathan has worked on over the last 6 years through his technology consulting company, Inuda. The original idea for HowSociable came out of Jonathan's desire to measure the impact his company's community activities had on the perception of his company's brand on the web.
Inuda Technology
HowSociable is owned and operated by Inuda Technology Ltd. A VAT registered UK company based in Brighton, England. Learn more about Inuda Technology.
Inuda Community
We also start, organise and support activities at the intersection of technology and entrepreneurship. We've have made things happen in Brighton, London, New York, San Francisco and Viña del Mar, Chile. Learn more about Inuda Community.
Start-Up Chile
HowSociable was funded by Start-Up Chile in July 2011. Start-Up Chile is a program of the Chilean Government to attract world-class early stage entrepreneurs to start their businesses in Chile. Learn more about Start-Up Chile.
